For this year’s 2025 Holiday Collection for Horse on the Loose, we created a limited-edition trio of products — a holiday card, soy candle, and a satin scarf — all built around a modern equestrian illustration designed specifically for the season.

Our goal was to merge minimalism with equestrian edge, using sharp lines, bold contrast, and subtle winter details to create a cohesive visual story to complement the horse on the loose brand and its modern equestrian graphics. Meet Pony Pine!

The holiday card allowed us to have fun with the illustration by introducing snow flakes and a thin pink border, turning the design into a more expressive, festive format. The typography is playful and festive, and has a stronger graphic presence. Silver envelopes are paired with the logo sticker in the colors of this season.

For the candle label, we adapted the horse illustration into a tighter, more intimate composition that complements the soft glow of the wax. Paired with a crisp pine scent, the design creates a sensory moment that feels like winter in the stables — fresh, modern, and a little nostalgic. This piece was crafted in collaboration with Oro Equine, whose pour quality elevates the entire experience.

For the Pony Pine scarf, we wanted to design a piece that felt modern and wearable, yet unmistakably equestrian. The bold red bridle against the minimalist horse profile became the anchor of the season’s visual language. The satin finish brings the illustration to life — clean, graphic, and luxe. We are proud to have been able to print this design in New York, and have it in time for the winter season.

The scent of winter just got an equestrian twist.
We’ve teamed up with Oro Equine to bring you the Pony Pine candle — a limited-edition soy wax blend poured with care and crafted for the season.

We first discovered Oro Equine’s pine scent at last year’s Christmas market and couldn’t get enough. This year, we’ve brought it back — fresh, woodsy, and unmistakably festive.

Find Pony Pine exclusively at our booth during the November and December equestrian events. Stop by, say hay, and let the scent of pine (and holiday spirit) take over.

Perfect for gifting — or keeping for your own tack room glow.

2023 is the year Horse On The Loose participated as a vendor at the Land Rover Kentucky Three-Day Event, presented by MARS Equestrian. In the months prior to submitting our application, we couldn’t find online articles from other vendors that would help us get a better sense of what to expect. We made a pledge at that time to come back from the event with more insights, and to share our experience with everyone interested in applying to be a vendor. We are sharing our thoughts in the paragraphs below, hoping to help out future first time vendors get a more in depth idea of what to expect at such a high profile event.

Overview

The Land Rover Kentucky Three-Day Event, presented by MARS Equestrian, is a prestigious 5 star equestrian event. It combines dressage, cross-country, and show jumping phases, and it is held the last weekend in April in Lexington, Kentucky, at the renowned Kentucky Horse Park. The 2023 competition dates were April 27-April 30, 2023 and this was the schedule for the event:

• Wednesday, April 26th…. First Horse Inspection

  **Retail is not open to the public.

• Thursday, April 27th.... CCI5*-L and CCI4*-S Dressage

• Friday, April 28th…. CCI5*-L and CCI4*-S Dressage & the Kentucky Invitational CSI3* Welcome Speed Cup

• Saturday, April 29th… CCI5*-L and CCI4*-S Cross-Country Day and the Kentucky Invitational CSI3* Grand Prix

• Sunday, April 30th… CCI5*-L and CCI4*-S Stadium Jumping

Organizers

Equestrian Events, Inc. (EEI) is the organization behind the Kentucky Three-Day Event, Lexington 4*, and Kentucky Invitational Grand Prix. EEI is a non-profit organization, with a passion for equestrian eventing. Our Trade Fair Vendor coordinator and manager was Natosha Barnett, who was great to work with. You can reach her at Natosha@eq-events.com.

Application Process

If you are a first time vendor at the event, we recommend reaching out to the organizers months in advance, as the spaces fill out quickly. Horse On The Loose applied for a 10 x 15 feet booth space inside the Trade Fair in December of 2022. By that time, a lot of spots were already taken, and we had limited locations to choose from. Booth registration can be sent at the following link: https://shows.map-dynamics.com/k3de2023?Map_ID=6438&register

Please know that the vendors from last year have priority in reserving their spots for the following year or keep their spots from last year. Submitting an application does not guarantee space at the event, and you will need to receive a final decision from the organizers. An interactive map of the Trade Fair building where the indoor vendor booth spaces are, will be available on the event’s website. It will look like the image below:

Trade Fair Interactive Map

You will be able to pick up a few location options. Although the map looks a bit complex, and you may not be sure which spot to pick, we think all spots got a lot of traffic during the event. The area in the middle might have gotten a bit more traffic, but it is also more dusty. Where we were, along the walls, there was less visual clutter.

The Trade Fair Building

The Trade Fair building is where the indoor vendors are situated. it is a large area, with a bottom floor and a top floor with smaller booth spaces to the sides of the walls. There is a large screen tv where all the action is played, bathrooms and a food and beverage area. A panoramic photo of the inside can be seen here:

The Trade Fair building is a short walk from the sponsor village, and close to food trucks. Below is the official map, and you can see the Trade Fair building in the lower left hand corner:

Land Rover Kentucky Three-Day Event map

Trade Fair equipment rental will be available during the sign-up process, as well as internet, additional parking passes and vendor permits. Two parking passes and four vendor permits were provided with our 10 x 15 feet space.

Larger vendor tents are located outside close to the Trade Fair Building, as well as sponsor tents in the Sponsor Village.

Insurance fees & due dates

Business liability insurance, product insurance and workers comp insurance, are required during the application process. A Certificate of Insurance is required naming Equestrian Events, Inc. and the United State Eventing Association are named as additional insureds for Land Rover Kentucky Three-Day Event April 27-April 30, 2023 at the Kentucky Horse Park. We used Hatford Business Insurance services.

Processing Payments & Sales Taxes

Square app was used by us to charge credit and debit cards. We love that it worked without interruption and we were able to take contactless payments directly through the app. For all other cards that didn’t have the tap option, we used the Square Reader device. The Square app has a built in inventory, and it is easy to keep track of what you sell. It gives you daily sales reports, and automatically transfers the funds into your bank account for a small fee, or no fee within 2-3 days. There is an ATM machine inside the Trade Fair building if by any chance your card reader has issues and you can only take cash payments at that time.

Kentucky Department of Revenue imposes a 6% sales tax upon all retail sales made within the Commonwealth. A representative will come by during the event and will leave with you a form to fill in. You will have until May 20th, to report your taxes and mail back a check. You do not need to apply for a seller’s permit if you are coming from out of state.

Move in Time

You will receive an email with signup times, and those will be Tuesday between 25: 8:00 a.m. – 6:00 p.m.and Wednesday, 8:00 a.m. – 6:00 p.m. All vendors should be ready and open shop no later than Thursday, at 8:00 a.m. Vendor Booths may not be removed prior to 5:00 pm, Sunday unless authorized by EEI.

Merchandise

There are many vendors selling a wide range of products, from horse gear to rider fashion items. You want to highlight your products and make your booth stand out amongst so many exciting brands. We did notice that most of our customers were previous eventers, and although we had a mix of dressage, cross country and show jumping designs, our most popular was the dressage design.

Booth Design & Setup

There are so many options how to design your booth to showcase the type of products you are selling. From canopy tents, to backdrops, the possibilities are endless. Here are some photos of our 10 x 15 feet booth space:

Seasoned vendors suggested we bring some lights to create a more inviting atmosphere. The Target store, located in downtown Lexington, has the string lights seen in our tent. We also bought an extension cord, which comes very handy, especially when power may not work in some areas.

Below are some inspiration photos of vendor booths we liked (from left to right: Throw Me A Carrot, Stylish In The Saddle, C4 Belts):

Shipping Merchandise

Due to security and insurance restrictions, neither Equestrian Events, Inc. (EEI) nor the Kentucky Horse Park can receive any merchandise for your Vendor Booth. EEI partnered with a delivery company, George Fern Exposition & Event Services. George Fern had all the required passes and booth locations to come and go from the Kentucky Horse Park to ensure adequate and timely delivery.
We shipped products to the Fern Warehouse, and they delivered them to our booth. Everything was there the day we went to set up, and they organized and shipped back what we needed at the end of the event. Fern Warehouse charges per weight, something to keep in mind as you are considering your options.

Other vendors used couriers such as FedEx and shipped directly to the FedEx warehouse in the area. They had to go and pick it up and then bring it to the Horse Park during their designated move in time.

Where to stay

There are quite a few options for accommodations close to the Kentucky Horse Park, and we stayed at La Quinta Inn by Wyndham Lexington, which is a short 10 minute drive to the park. La Quinta Inn has free breakfast each day, but we didn’t get a chance to take advantage of it as much as we thought due to timing constraints on our end.

Some vendors stayed closer to downtown Lexington, but they mentioned that traffic was bad a few days, and it took about 25 minutes to get to the event.

Scams to be aware of

Be aware of emails coming from accounts trying to impersonate the organizers and promising access to the attendee email list, in exchange for a fee. Weeks prior to the event, we were contacted by various individuals that were using the official logo in their email signature. The first emails asked the recipient to choose from number 1: interested to receive more details about the attendee email list, and 2: not interested. We are not sure if there were other types of emails sent out, but we suggest to contact the organizers directly prior to responding to any of these emails.

Notes Before We Take Off

Being a first time vendor at the Land Rover Kentucky Three-Day Event, has been a tremendous learning experience for us. We loved meeting fellow equestrians and horse lovers from across the country and beyond. The positive feedback we received on our products has been amazing. The friends we made, the conversations we’ve had, the experiences we’ve shared, all account for a successful journey and we are very grateful for such an opportunity. We hope our quick guide, which ended up being quite long, will help other vendors like us in navigating this process.

Hello everyone! Here is a tentative show schedule for 2023 we are putting together. We look forward to seeing you at a horse show nearby.

JANUARY

29th January - Horse Show by Golden Glen Stables at Courtship Ranch

MARCH

11-12th March Global Sport Horse Stables Hunter/Jumper Show in Temecula

19th March Paddock March Madness H/J Show by K|A Productions at The Paddock Riding Club

March 25-26th LA Spring Classic 1 by West Palms Events at the LAEC

APRIL

1st-2nd April Working Equitation Show at El Campeon Farms

16th April Foxfield Spring H/J Show TBD

27-30th April Land Rover Kentucky Three-Day Event presented by MARS Equestrian

MAY

19-21st May Gold Coast Hunter Jumper Show by Langer Equestrian Group HDHP TBD

27-28th May Cornerstone Events Dressage Show TBD

JUNE

4th June Fun Under The Sun Hunter/Jumper Show at The Paddock Riding Club by K|A Productions

10-11th June Gold Coast Hunter Jumper Show by Langer Equestrian Group HDHP TBD

JULY

30th July Paddock July H/J Show at The Paddock Riding Club by K|A Productions TBD

AUGUST

5-6th August Gold Coast Hunter Jumper Show by Langer Equestrian Group HDHP

12-13th August Dressage Show at SCEC TBD

19-20th August LA Summer Classic by West Palms Events at the LAEC

SEPTEMBER

2-3rd September Gold Coast Hunter Jumper Show by Langer Equestrian Group LAEC TBD

17th September Fun Under The Sun 3 H/J Show by K|A Productions at The Paddock Riding Club

28Sept-Oct 1st Flintridge Autumn Classic H/J Show by West Palms Events at the Flintridge Riding Club

OCTOBER

7-8th October Gold Coast Hunter Jumper Show by Langer Equestrian Group HDHP TBD

21-22nd October Dressage Show at SCEC TBD

NOVEMBER

8th November Paddock Fall Festival H/J Show by K|A Productions at The Paddock Riding Club

18-19th November Gold Coast Hunter Jumper Show by Langer Equestrian Group HDHP TBD

DECEMBER

2-3rd December Gold Coast Hunter Jumper Show by Langer Equestrian Group LAEC TBD

For our blanket and t-shirt series, we used the Transylvanian landscape as a background, a unique rural and unspoiled natural setting.

Our goal was to put together two photo sessions, one that would present our t-shirt collection, and a second one, which would showcase our blankets in a lifestyle setting. We contacted the Cai din Rai team to see what we could achieve, and how we could best feature this beautiful wilderness.

 We used two different locations for the photo shoots, the most beautiful and patient horses, as well as two very talented photographers, whose shots perfectly captured that moody feeling we wanted for our images.

Since these were product shoots, there was a challenge to highlight the product’s design and illustration in each captured frame, a thing for which the help of Cai din Rai’s team members was priceless. They paid constant attention to this aspect, helping at times to rearrange the product so that the drawing is best displayed.

We were impressed with the quality of the images, the staff’s dedication and the overall fun and relaxed atmosphere surrounding our sessions, and we will definitely return to this incredible place.

Photo credits: Elena Zamfir, Scridon Toader

Cannot believe this year is almost over! And what a wonderful year it has been, reconnecting with amazing customers, meeting new horse crazy people and overall being thankful to be part of the equestrian world.

We are constantly inspired to create equestrian designs, and the holiday season is an excuse to bring more horse art into the world! This year we are ready for the holiday season with our custom holiday cards. These come with matching envelopes and a sticker to seal the flap. A thoughtful addition to your presents this year.

Our festive horse design will be available in a limited edition at the horse shows we are going to in the months of November and December. We have a special price of $5 per card (card + envelope + sticker). Stop by our vendor tent and see them in person.

Wishing everyone a wonderful holiday season!

Happy New Year everyone! We are starting 2022 with a tentative list of horse shows we are planning to attend with our booth. You can come visit us anytime and see our products up close. At many horse shows we bring a few more products such as our straw hats, that are only available to purchase on site. During show days, we give out free folding totes with any purchase and more discounts.

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January

January 16th IEL at Hansen Dam Horse Park

January 22-23 West Palms Events at Hansen Dam Horse Park

February

February 19-20th West Palms Events at the Los Angeles Equestrian Center

March

March 6th IEL Show at Hansen Dam Horse Park - CANCELED due to the EHM spread

March 12-13th Modern Makers Mart Irvine

May 20th Pacific Dressage Schooling Show - canceled due to the EHM

March 26-27th Modern Makers Mart Irvine

April

April 3rd Pacific Dressage Schooling Show -CANCELED

April 9-10th K|A Productions Hunter Jumper Show at The Paddock Riding Club

April 16th Modern Makers Mart Mission Viejo

April 23-24th El Campeón Farms Working Equitation Show

April 28th-May 1st West Palms Events at the Los Angeles Equestrian Center

May

May 14th Route 101 ETI Show at Hansen Dam Horse Park

May 15th K|A Productions Hunter Jumper Show at The Paddock Riding Club

May 28-29 West Palms Events at Hansen Dam Horse Park

June

June 11th K|A Productions Hunter Jumper Show at The Paddock Riding Club

June 24th-26th El Campeón Farms Working Equitation Show

July

July 23rd-24th Wine Country Classic Horse Show at CRC in Temecula Working Eq.

September

September 18th K|A Productions Hunter Jumper Show at The Paddock Riding Club

October

October 1-2nd West Palms Events at Flintridge Riding Club

October 22-23rd Route 101 ETI Show at Hansen Dam Horse Park

October 30th IEL Show at Hansen Dam Horse Park

November

November 6th K|A Productions Hunter Jumper Show at The Paddock Riding Club

November 20th Pacific Dressage Schooling Show

November 26-27th K|A Productions Hunter Jumper Show at The Paddock Riding Club

december

December 11-12th Thoroughbred Classic Horse Show at the Los Angeles Equestrian Center

December 29th EquestFest at the Los Angeles Equestrian Center

We are welcoming winter with fun holiday themed gift tags, gift bags and tissue paper. All local orders in the Los Angeles area will be gift wrapped for free. If you are ordering from everywhere else and want wrapping included with your purchase, email us with your order details and we can include some in your package. Happy holidays everyone!

Shoutout LA is part of the Los Angeles based Voyage Group of Magazines, which was started in 2015. Since then they’ have helped tens of thousands of entrepreneurs and creatives share their stories. Along the way they’ve built an eclectic and highly engaged community and gave that community an opportunity to go beyond stories. By focusing on topics that are relevant to a wider audience, they hope to inspire important conversations within the community and do so in way that puts artists, creatives and local businesses at the center of these conversations.

They value meaningful conversations and think those conversations are at the heart of community building. They believe that every voice matters and that these conversations shouldn’t be led by billionaires, media elites, or celebrities. Shoutout LA feels it’s more relevant to hear from the locals who make up our communities – small business owners, mom-and-pops, and independent artists and creatives.

Read about the founders of horse on the loose, sisters Andra and Roxana, and our inspiration for starting the brand on their website.

https://shoutoutla.com/meet-andra-gheorghe-roxana-parje-horse-on-the-loose-owners/

Riding in California during summer is almost impossible in the heat! We would show up at our riding lessons with ice cubes in our water bottles and half way through our lessons, that water would be warm. Even in the shade, the temperature would drastically drop. A friend gifted us a stainless steel water bottle and drinking water at the barn has never been the same!

We want to bring the same fresh water experience to all the riders struggling to stay cool while riding. Therefore we got in touch with simple modern, to add an equestrian design to our favorite stainless steel water bottle. This bottle is not only stylish, but it keeps water cold for up to 24 hours. Wave goodbye to warm water during your riding lessons!

Here are a few features of this superstar water bottle: 

Double walled and vacuum insulated, it keeps your favorite beverage at its optimum temperature for hours. 

Whether filled with iced or boiling water, its exterior will not sweat. Made by simple modern and engraved with our logo and equestrian theme Ride • Hydrate • Repeat.

Like all Simple Modern bottles and tumblers, this bottle is hand wash only and fits in cup holders.

Here are the Specs:

• Mouth (in) 1.3

• Bottle Base (in): 2.8

• Bottle Height (in): 10.5

• Weight (oz): 10.6

• Cold for 24 hours or hot 10 hours

• Fits in cup holders

We are very honored and grateful to be featured in the 2020 US Equestrian Magazine's holiday guide. Our socks and neck gaiters are shown next to some amazing equestrian brands! Please visit https://issuu.com/equestrian/docs/winter_2020 to read this holiday issue and get some holiday inspiration.

Dressage and hunter jumper riders face each other on our gift boxes, while other riding disciplines such as western, eventing, horse racing, working equitation and of course unicorn horses decorate our tissue paper. All ready for this holiday season, and guaranteed to make your gifts stand out. Email us with your order number if you’d like your order shipped in one of our boxes.

With the holiday season right around the corner, why not start your present list early? Below are some accessories we put together for inspiration. As a reminder, all orders over $150 receive a free mask.

Since the creation of our Midnight Masquerade design, we have searched for a photographer that could bring to life our illustrated skeleton horse, featured on our neck wraps, masks, belts and Apple watch bands. Our search took us to Germany where we discovered Sandragrafie, a fine art photographer and herself an artist and horseback rider. We fell in love with her two models, Leonly and Jelle, and thought they would be perfect for our idea. Sandra was kind enough to take over this project and bring her creative input to make this better than we expected!

Since travel this year has been heavily restricted due to the Coronavirus pandemic, our collaboration was over the Internet. We sent over the products and then magic happened! We are so thrilled with the results and opportunity to work with Sandra and her amazing team. The styling of Jelle is by Nicole Heyduk, the makeup for Leonly is done by Diana Hofmeister.

See below our favorites from the photo shoot, with Leonly wearing our neck wrap, and the C4 Belt and Apple watch band. You’ll notice the versatility of our neck wraps as face covers, wrist bands, head bands, and scarf. Masks with the same design pattern are also available and they are sewn in Los Angeles by our friend and horseback rider Isabelle.

Our belt and apple watch band are made by C4 Belts with our Midnight Masquerade design. For more details on our collaboration, visit our About Us page.

We want to also thank Jelle the Friesian for his patience during this photo shoot and painting process.

We hope everyone around the world is finding new and different ways to collaborate and stay creative.

If you are interested in more of Sandra’s work, please visit her website at www.sandragrafie.de.

Below are a compilation of our products that make great Fall gifts! We have plenty of equestrian totes, socks and watch bands, in various riding disciplines to pick from.

We are excited to share our new make patterns, double sided and made in the US. Featuring artwork from our Midnight Masquerade design on one side, and a grayscale horse heads pattern on the other side. Masks will be available at the local shows we will go to, as well as on our website in limited quantity.

A portion of the sales will go to an animal rescue.

For the past few months we have been busy working on patterns and fabrics for masks made in the US. Sewn by our friend Isabelle who is also an equestrian, these masks feature modern designs to complement your outfit when needed.

Masks are $15 each, made out of 100% cotton, and are double sided, featuring one design per side. There is a middle layer of interfacing material and elastic ear bands. Each mask measures 4” x 8” folded. They are washable and environmentally friendly.

These masks will be available in limited quantities at the local shows we will be attending in the Los Angeles area this summer. We are planning to donate a portion of the sales to a local charity, and will have a few more design options available soon.

Exciting news! Our jumpers illustration is now available on apple watch wristbands from our partner C4 Belts!! Another way you can show off your love for horses. Get yours right in time for the holidays.. The C4 watch bands are made from premium medical grade Thermo Elastomer band and keeps your wrist comfortable and stink free! Apple made it easy to switch your watch bands with no tools required, so you can go ahead and pair yours with a matching C4 belt for an outfit that stands out.

We carry some of the watch bands with our designs online, with the classic band. There are leather band options available at explorec4.com if interested. They are compatible with Apple Watch Series 1, 2, 3, 4, 5 & 6. Designed for wrist sizes 5” to 8.5” (125mm - 215mm).

We had so much fun doing a custom Horse On The L o o s e mosaic illustration for our ambassador Stacey Briggs. Sharing here before & after.

Custom illustrations are free for our ambassadors. If you’d like one but are not an ambassador, email us for a quote.

Reference image from Stacey Briggs

Our mosaic version

Jumping into the new year with new design patterns for C4 Belts’ line of dog collars! Featuring our patterns: dressage, cross country, show jumping and unicorn belts, plus new and fun canine themed designs such as squirrels, fire hydrants, bone yard and tennis balls. Now you can match your belt with your pup’s collar! Check them out at explorec4.com/dogcollars